Last updated: October 27, 2025
This Cookies Policy explains how SF Shaw (“we,” “us,” or “our”) uses cookies and similar technologies on sfshaw.com (the “Site”). For details about how we handle personal data more broadly, please see our Privacy Policy.
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help the site function, remember your preferences, and understand how you use pages so we can improve performance. We also use related technologies such as web beacons/pixels, local storage, and device identifiers (collectively, “cookies”).
How We Use Cookies
We use cookies for the following purposes:
- Strictly Necessary (Essential)
Required for the Site to work (e.g., page navigation, load balancing, security, cookie consent). These cannot be switched off. - Preferences (Functional)
Remember choices like language, display settings, and saved forms. - Analytics & Performance
Measure traffic and usage (e.g., page views, scroll depth) so we can fix issues and improve content. - Advertising & Retargeting (optional—enable only if used)
Deliver and measure ads, limit repeats, and build audiences. - Social Media & Embeds (optional)
Enable content such as social share buttons, video players, or embedded posts that may set third-party cookies.
First-Party vs Third-Party Cookies
- First-party cookies are set by sfshaw.com.
- Third-party cookies are set by partners (e.g., analytics, ad networks, embedded services). Third parties may treat the data they collect in line with their own privacy policies.
Legal Bases for Using Cookies (EEA/UK)
- Essential cookies: our legitimate interests in operating a secure, functional Site.
- All other cookies: your consent, which you can grant or withdraw at any time (see “Manage Your Cookie Choices”).
Manage Your Cookie Choices
- Cookie Banner / Preferences: Use Cookie Settings to accept, reject, or fine-tune categories at any time.
- Browser Controls: Most browsers let you block or delete cookies. Blocking essential cookies may break parts of the Site.
- Email Pixels: You can disable image loading in your email client to reduce tracking in newsletters.
Withdrawing Consent: Changes you make in Cookie Settings will take effect for this device and browser. You may need to repeat the process on each device/browser you use.
“Do Not Sell or Share” (US – CCPA/CPRA)
If you are a California resident and we “sell” or “share” personal information for cross-context behavioral advertising, you can opt out using Do Not Sell or Share My Personal Information or through Cookie Settings. We honor Global Privacy Control (GPC) signals where required.
Cookies We Use (Examples)
Replace or expand this table based on your actual tools (e.g., consent platform export).
| Category | Cookie Name (Example) | Provider | Purpose | Duration | Type |
| Strictly Necessary | __cf_bm | Hosting/CDN | Bot mitigation & performance | 30 minutes | Third-party |
| Strictly Necessary | cookie_consent | sfshaw.com | Stores your cookie preferences | 6 months | First-party |
| Preferences | site_lang | sfshaw.com | Remembers language choice | 1 year | First-party |
| Analytics | _ga | Analytics | Usage statistics (anonymized) | 13 months | Third-party |
| Analytics | _ga_* | Analytics | Session/visit attribution | 13 months | Third-party |
| Advertising | _fbp | Ads/Pixel | Ad measurement/retargeting | 3 months | Third-party |
| Social/Embed | VISITOR_INFO1_LIVE | Video Platform | Video player preferences | 6 months | Third-party |
Note: Names and durations vary by provider/version. Your consent tool should keep this table current.
Cookie Retention
- Session cookies expire when you close your browser.
- Persistent cookies stay until they expire or are deleted via your browser or Cookie Settings. We aim to set reasonable durations aligned with purpose and law.
Children’s Data
Our Site is intended for a general audience and not directed to children under the age required by applicable law. We do not knowingly place non-essential cookies to profile children.
Changes to This Policy
We may update this Cookies Policy from time to time. We will post changes on this page with a new “Last updated” date. Material changes may also appear in the cookie banner or via notice on the Site.
Contact Us
Questions about cookies on sfshaw.com?
- Email: contact@sfshaw.com or use the Contact Page.