Last updated: October 27, 2025
This Privacy Policy explains how SF Shaw (“we,” “us,” or “our”) collects, uses, shares, and safeguards personal information when you visit sfshaw.com (the “Site”), subscribe to our newsletter, purchase items, attend events, or otherwise interact with us. If you do not agree with this Policy, please discontinue use of the Site.
For information about cookies and similar technologies, see our Cookies Policy. For legal notices, see our Disclaimer and DMCA Policy.
Who We Are (Data Controller)
SF Shaw is the controller of your personal information collected through the Site.
Contact: privacy@sfshaw.com
Information We Collect
We collect information in three ways: you provide it, it’s collected automatically, or we receive it from third parties.
A) Information You Provide
- Contact details (name, email, postal address, phone)
- Newsletter preferences and consent records
- Order and delivery details (if you sell books or merch)
- Messages, inquiries, event RSVPs, and support requests
- Contest/giveaway entries and eligibility confirmations
- User-generated content (e.g., comments, testimonials)
B) Information Collected Automatically
- Device and usage data (IP address, browser type, OS, pages viewed, timestamps, referrer)
- Approximate location (derived from IP)
- Cookie identifiers, consent status, session IDs
- Performance metrics (load times, errors, scroll depth)
See Cookies Policy for details and controls.
C) Information From Third Parties
- Email service providers (newsletter engagement, bounces)
- Payment and fulfillment partners (transaction confirmation no full card numbers are stored on our systems)
- Event or ticketing platforms
- Social or ad platforms (if you interact with our pages/ads)
How We Use Your Information (Purposes)
We use personal information to:
- Operate and secure the Site (troubleshooting, fraud prevention, diagnostics)
- Respond to inquiries and provide customer support
- Send newsletters, updates, and promotional messages (with your consent where required)
- Process orders, payments, deliveries, and returns (if applicable)
- Run contests, giveaways, and surveys
- Measure and improve performance, content, and user experience
- Personalize content and recommendations (where permitted)
- Comply with legal obligations and enforce our terms
Legal Bases (EEA/UK Visitors)
We rely on:
- Consent: newsletters, non-essential cookies, some marketing/analytics
- Contract: to process orders or deliver requested services
- Legitimate interests: site security, core analytics, preventing abuse, improving content
- Legal obligation: tax, accounting, regulatory compliance
You may withdraw consent at any time via Cookie Settings or unsubscribe links.
Sharing Your Information
We share information with:
- Service providers/processors (hosting/CDN, email delivery, payment and fulfillment, analytics, security) under contracts that restrict their use to our instructions
- Professional advisers (legal, accounting)
- Authorities or parties when required by law or to protect rights, safety, and security
- Third-party platforms you choose to use (e.g., embedded video, social share). Their privacy policies apply.
We do not sell personal information for money. If we “sell” or “share” personal information for cross-context behavioral advertising under California law, you can opt out (see Section 11).
International Transfers
Your information may be transferred to, and processed in, countries that may not provide the same level of protection as your home jurisdiction. Where required, we use appropriate safeguards (e.g., Standard Contractual Clauses and supplementary measures).
Retention
We keep personal information only as long as needed for the purposes described or as required by law. Typical examples:
- Contact/support records: up to 24 months after last interaction
- Newsletter data: until you unsubscribe + limited period for compliance
- Order records (if any): up to 7–10 years for tax/audit
Security
We use administrative, technical, and physical safeguards designed to protect personal information (e.g., HTTPS, access controls, encryption in transit, least-privilege access). No method of transmission or storage is 100% secure.
Your Privacy Rights
Your rights depend on your location. Where applicable, you may have the following:
- Access – request a copy of your personal information
- Correction – fix inaccuracies
- Deletion – request erasure (subject to legal exceptions)
- Restriction – limit our processing
- Portability – receive data in a machine-readable format
- Objection – object to processing based on legitimate interests or direct marketing
- Withdraw consent – for activities based on consent
- Appeal – contest a decision on your request (US state laws)
How to Exercise These Rights
Email privacy@sfshaw.com or use the Contact Page with:
- What right you want to exercise
- Details to help us locate your records
- Proof we’re dealing with the correct person (we may ask for verification)
We will respond within the timeframe required by law.
California Privacy Notice (CCPA/CPRA)
If you are a California resident, you have the rights above plus:
- Know categories of personal information collected, sources, purposes, recipients, and retention
- Correct inaccurate information
- Delete information (subject to exceptions)
- Opt-out of selling/sharing personal information for cross-context behavioral advertising
- Limit use/disclosure of sensitive personal information (if collected for non-exempt purposes)
- Non-discrimination for exercising your rights
How to opt out: Use Do Not Sell or Share My Personal Information or your Cookie Settings. We honor Global Privacy Control (GPC) signals where required.
Categories we collect (examples): identifiers (name, email, IP), internet activity (pages viewed), geolocation (approximate), commercial information (orders), inferences (preferences). We do not knowingly collect “sensitive” data unless you voluntarily provide it (e.g., precise location, government IDs)—and then only for necessary purposes or with consent.
Children’s Privacy
Our Site is for a general audience and is not directed to children under the age required by applicable law. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, contact privacy@sfshaw.com so we can delete it.
Cookies, Analytics, and Advertising
See our Cookies Policy for details on:
- Types of cookies we use and why
- Managing preferences (accept/reject by category)
- Analytics/measurement tools and ad pixels (if any)
- Retention periods and third-party providers
Emails & Newsletters
- We send newsletters only with consent (where required).
- You can unsubscribe at any time via the link in each email or by contacting us.
- We may log deliverability and engagement (opens/clicks) to improve content and deliverability.
Third-Party Links and Embeds
Our Site may include links or embeds (e.g., video players, social posts). These third parties may collect data in line with their own policies when you interact with their features. We are not responsible for their practices.
Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date reflects the latest revision. Material changes may be communicated via the Site, banner, or email (where appropriate).
Contact Us
Questions, requests, or concerns about this Policy or your data?
Email: privacy@sfshaw.com
Online: Contact Page
Complaints
If you believe we have not addressed your concern, you may have the right to complain to your local data protection authority (e.g., ICO in the UK, EDPB member authorities in the EEA). We would appreciate the chance to resolve your concerns first.